The College Sports Company, founded in 2021, operates a white-label sports media firm that connects brands to college athletes.
College Sports Company is a trailblazer at the forefront of the seismic shifts in college sports, in which athletes are paid via NIL dollars, and university athletic departments are forced to suddenly become media businesses. CAS is a national media company building local college media brands and original content featuring current and past collegiate stars. These local college media brands curate and create shows, NIL campaigns, and branded content for athletes. Athletes gain exposure to brands and universities are able to attract NIL dollars from advertisers and sponsors.